Your blog is your best resource.
Sure, you’ll want to mine the Internet for quality content to share with your readers, regular inspiration, and the information that helps you keep your finger on the pulse of your niche. But after you’ve been blogging a while, you’ll find that one of the best sources of inspiration is the depths of your own work.
Use these 10 post ideas to use your own blog for bottomless inspiration.
Look Through Your Analytics For Searches Without Matches
Google Analytics, or any other comprehensive tracking software, is one of a blogger’s best friends.
Google Analytics is a free service offered by Google that allows users to track visitors through a dashboard, giving you amazing research data about the visitors to your site, including the pages visited, how long they stayed on those pages, and where the visitors originally came from.
Most of your traffic will probably be coming from search, so this data can give you keen insight into whether or not the market discovering your site is the market you’re intent on targeting.
Sift through the data, and you’re likely to find readers hitting your site from search terms you weren’t even trying to rank for. Take those keyword phrases, then write SEO based posts to match.
If you were getting traffic without trying to rank, it should be relatively easy to rank with a bit of extra effort. On a recent search on my own site, Ghostwriter Dad, I found the following terms were driving traffic, though I wasn’t aiming for them at all: “I’m a writer” “using more than one exclamation mark” and “the gift of writing.”
- It’s Time to Declare: ‘I’m a Writer!’ (This is How to do it!)
- All You Need To Know About Using More than One Exclamation Mark!!!
- Do You Have The Gift Of Writing?
This may not be the most highly targeted traffic, or the most compelling headlines, but it is low hanging fruit you should definitely take advantage of.
Thank Your Audience
This is possibly the easiest post you can write, and though it will never go viral the way a celebrity or list post might, it could help you form a deeper bond with your most consistent readers.
If you’re running a blog, you’re dependent on regular readers to give your work its rhythm and help it to spread farther and wider than you could manage on your own.
Your regular readers give you their time and their consistency. Online, that’s everything. Taking the time to show your audience how much you appreciate them is a small gesture that will return to you tenfold.
Everyone wants to feel appreciated. Show your gratitude by giving your audience a free gift. It doesn’t have to be a big deal, a thoughtful yet highly useful download will do. Couple your free gift with a few kind, heartfelt, honest words to let your valued readers know how much they mean to you.
- FREE Gift! My Way Of Saying THANKS!
- 7 Reasons Why I Couldn’t Live Without YOU!
- Just Wanted To Say THANKS! I Couldn’t Do This Without You!
The #1 reason people leave their jobs isn’t money, it’s lack of appreciation. Show your audience gratitude and they will pay you back with loyalty.
Publish A Roundup Of Your Worst Posts
Be human. You’ve probably written a lot of great posts, especially if you’re using this book and taking time to outline, write and revise each post before it goes live. Yet, no matter what you do or how hard you’ve tried, you’ve probably written a few stinkers. Everyone has.
The posts that went nowhere. A few tweets, maybe four likes, and zero comments. Maybe you wrote the dud a while back, and perhaps you’ve learned enough since then to turn it into a powerhouse post.
You could rewrite and publish it (that’s one of the suggestions in this book), but you could also deconstruct the post and let your audience know why you thought it was a failure.
- Was the layout confusing?
- Was the information anemic?
- Was it not as helpful as you intended?
- Did you take too long to get to the point?
By deconstructing the original post, you will be giving new value to your old audience, while showing your human, fallible side.
Sorry About That! THIS Is What I Meant!
Wanna See How Bad I Messed Up (This Is Embarrassing!)
How I Totally Missed the Mark, And How I Ended Up Getting it Right!
Detail exactly what you did wrong, along with what you would do to make it better the second time. Use self-effacing humor and your audience will eat it up, learn a lot, and make up for the lack of retweets and comments the first time around!
Publish A Roundup Of Your Best Guest Posts
If you’re not guest posting, you should be.
Guest posting is one of the best ways to grow your authority and market the quality of your name. There are many big-time bloggers who multiplied the size and strength of their audience with smart, strategic guest posting campaigns that fast tracked name recognition within their niche.
Great guest posts not only help you get noticed, they come with a quiet endorsement from the host blogger. The only negative with guest posts, if you choose to see it that way, is that you are creating content on someone else’s platform.
Yet, this isn’t really a problem at all, especially if you can occasionally capitalize on the work you’ve done elsewhere by creating a roundup back on your home site.
Pick a few of your favorites and run them as a roundup on your own blog.
- 7 Amazing Posts You’ve Probably Never Read
- You Don’t Want To Miss These: My 5 Best Guest Posts
- WOW – These Are Great (Maybe I Should’ve Posted Them On My Own Blog!)
Try to embed curiosity in your headline so your reader thinks there may be something they missed. People don’t like to miss out on anything, so that should help with eyes on the page. And by linking to the original host bloggers, you will be fueling the quality of your relationship while exposing your reader to additional content and authority.
Publish A Roundup Of Your Best Posts
You’ve written some great posts. Posts that resonated with your audience, and garnered a significant number of retweets, likes and comments.
There are few things sadder for a blogger than when some of their best, most celebrated work withers away, never to be read again.
Don’t let that happen to you.
You wouldn’t want to attempt a roundup post your first month or two online, but after you’ve been blogging a while, it’s a service to you and your readers to round up some of the best posts from your archives.
- The Top 10 (NAME OF YOUR BLOG) Posts
- The 10 Most Popular (NAME OF BLOG) Posts Of All Time!
- The Top 10 (NAME OF BLOG) Posts According to Readers Like YOU!
This type of post gives you an opportunity to post an online portfolio of some of your best work. If you’re waiting to get noticed by an A-Lister or someone who might have a massive impact on the success of your blog, this is a great way to invite the initial attention.
Deconstruct Your Successes
You didn’t get where you are by accident.
Even if you were lucky, your luck was a combination of being in the right place at the right time, and with the right preparation. In other words, you created your own luck.
Your readers want to be lucky, too. Deconstruct your success so you can lay the planks your audience can walk to find their own. Your post doesn’t need to be complicated, nor should it be your whole life story. Pick a single element of your success, then unbox it so your reader can clearly see the road from start to finish.
- How I (ACCOMPLISHMENT) Step-By-Step
- The Secret To My Success – I Spill ALL The Beans
- I Learned How To (ACCOMPLISHMENT) So It Would Be Easier For You!
When your reader sees how you made it happen for yourself, it’s easier for them to picture themselves doing it. Be the writer who embeds that confidence in their head.
Never paint yourself as more capable than you are. Be honest about your missteps and mistakes. Everyone makes them. Smart bloggers understand that their one of the best ways to fast track online growth, so long as they’re constantly willing to learn.
Update An Older Post With A Fresh Perspective
Running a blog is far more difficult than most writers realize. Whatever your publishing schedule, from once a week to daily, there will be times when you stare at the blank screen not knowing what to write and feeling the frustration of the temporarily empty brain.
Of course, that’s the big benefit of this book. With this many blog ideas, you should never be stuck again.
But don’t worry, even if you don’t have this book with you, you could easily take something you’ve previously written and give it a new coat of verbal paint.
Go through your old posts and find something good you could take to great, or perhaps an old post where your perspective has shifted, or new information has altered your outdated outlook.
You don’t want to do this too often, or you’ll risk having readers feel like your content is recycled, but it is worth visiting old content every once in a while, as long as you have something new to add.
Your audience will especially appreciate this if you’re admitting you’re wrong.
- What I Missed In (NAME OF ORIGINAL POST)
- (NAME OF ORIGINAL POST) A Fresh Perspective
- Why I Was Wrong About (THING YOU WERE WRONG ABOUT)
You can use the comments from the original post to inform the direction of your new one. Rather than elaborating on what you’ve already said, you can take audience feedback into account.
Changing your perspective is great, but changing your reader’s alongside your own is that much better!
A List Of Your Goals For The Coming Year
Part of what makes blogging such a highly affective tool for growing an online business and amplifying social authority is a blog’s ability to connect one person to another in a way that wasn’t possible before.
In many ways your readers are coming along with you for the ride. Your journey is their journey. When you learn something, you share it with them, so they can benefit alongside you.
By detailing your goals, you’re giving your readers a sneak peek at where you’re going and where you might be able to take them. Even better, you’re helping them find the mindset they need to effectively consider their goals and direction.
Whenever you can help your audience take action, you have an opportunity to add an additional layer of trust to your relationship.
- The 7 Things I Will Absolutely Do By The End Of This Year
- The Top 10 Things That Will Make Next Year Record Breaking
- The 8 Things I Must Absolutely Stop Doing By This Time Next Year
Announce your goals, then invite your audience along for the ride. Your successes will become their successes and they will love to help you celebrate.
Explain What’s Different About You And Your Blog
No one wants to read an echo. Problem is, online, originality is a commodity.
The louder your voice, the more likely you are to get people to listen. Yet, you can’t be too different. The happy medium can be hard to find. Articulate that difference to your audience and use your unique and clearly stated perspective as a piece of pillar content for your blog.
If you don’t already know what makes your blog different, what you stand for, and why it matters to your reader, you need to. Putting it down in a post forces you to consider it on a much deeper level. This will give you a tighter focus on your content, which will lead to a deeper audience bond.
- 10 Reasons Why You’ll Never See Me Deliver The Same Old Crap
- (SOMETHING IN INDUSTRY) Is Dead! Long Live (YOUR WAY OF DOING IT)!
- 7 Reasons Reading (NAME OF YOUR SITE) Will Help You Edge Out The Competition
It’s okay to be different. Truth is, you’re already different whether you like it or not. Celebrating your differences, then using those differences as assets to help your audience grow, will give your readers reasons to stay, and leave you with a deeper clarity of purpose.
Write About Why You Started Blogging
One of the reasons you probably started blogging was to monetize your writing and audience. But that’s not the reason you want to write about.
Chances are, you also started blogging so you could become an authority in your space and help others in your industry by providing quality solutions to everyday problems.
That’s the story your readers will care about and definitely one worth telling.
- What drove you to blogging?
- How did you start?
- What did you wish you knew before you ever got started?
- Is it everything you thought it would be?
Though your readers will all have started reading your blog at different times, many will feel as though they’re on the journey with you. A post detailing the specific decisions that led you to start your blog will magnify this feeling.
- 6 Things I Wish I Knew Before I Started Blogging
- Why I Started Blogging (The Answer Will Surprise You!)
- 3 Ways Blogging Has Changed My Life (In Ways I Never Saw Coming)
This type of post, done well, will reinforce the fact that you’re writing for your audience first, and that your number one goal as a blogger is to help them find whatever it is they’re looking for.
Your experience has value. Of course you want to pull inspiration off site, and often will, just don’t leave one of your best (and most bottomless) resources neglected.